Academy Days #8
October 6th – 7th, 2017 – Italy. Lectures on the Architectural Visualization, photography and CG.
This year, the event will cover topics such as AI that nowadays is part of our daily life. Although many people know AI only in relation to the automotive (self-driving cars), not so many people know that also computers are learning to build things independently: from music to poetry and images. Computers create actual artworks which are even shown in museums. We’ll put artists in opposition to machines to see how our future will be shaped and we’ll try to understand whether machines are a real opportunity or they are slowly replacing humans also in the creative field.
The Academy Day is the right place where you can exchange views and learn from the best Artists how they’re growing to always keep up with technologies’ big changes.
During the 2 days, speakers will hold workshops and interactive tutorials to highlight the latest techniques in the Architectural Visualisation field and share their secrets to achieve effective and impressive results.
AcademyDay#8: what is it about?
SoA Academy is organising the 8th edition of the Academy Day: a two-day workshop for professionals and passionate architectural visualisation artists. By combining the knowledge and expertise of international and renowned Artists, the Academy Day is meant to let people in the Arch-Viz world meet and share their esperiences on recently completed projects.
Other topics include virtual reality, to see how it is influencing our lives; GPU renderings related to offline and online renderers; and the way in which our brain perceives images. We’ll understand what process is involved when people recognize some artworks and then express emotions deriving from those artworks. Thanks to neuroscience applied to Arts, we can study the phenomena that are beyond the Gestalt’s flow. Last but not least, we’ll also talk about business, cinema and special effects.
SPONSORS & PARTNERS
We would like to give a special thanks to our sponsor for the AcademyDay#8. Thanks to their participation we will have the opportunity to learn more of these powerful softwares used by great artists during specific lectures. The AcademyDay#8 is covered by our media partner Ronen Bekerman. So be ready for news and interviews which will be pusblished after the event.
FRIDAY OCTOBER 6TH, 2017
09.00 – 10.00
10.00 – 11.00
MIR – NICHOLAS O’LEARY
Art and creativity
All images speak the same language. O’Leary will share his thoughts on the cross pollination within image-making, in particular; painting and architectural illustration.
11.00 – 12.00
CHAOS GROUP – LON GROHS
V-Ray and VR technologies
Architectural visualization artists are transforming the future of virtual reality. Lon will share his thoughts on why 1:1 scale is a new architectural superpower, and the responsibility arch viz artists have to create a better virtual world. Lon will show and compare several new technologies for rendering photorealistic room-scale VR with 6 degrees of freedom. (Live demos will be available during breaks.)
12.00 – 13.00
Image perception and neuroaesthetics
Although the contemporary world stimulates a progressive exile of the “Body” in favor of an extreme virtualization of human experiences, Neurosciences have demonstrated that the same Body has a fundamental and inalienable role, thus taking part in human cognition in its own right. Recently, both Neuroscience and the neurophysiological study of the human mind have emerged from the boundaries of medicine contaminating themselves by dialoguing with different disciplines. The most interesting amalgam relates to contents classically derived from exquisitely humanistic fields that refer to Aesthetic, to the aesthetic experience of visual arts and cinema.
In her talk Marta will outline the recent neuroscience discoveries that demonstrate a fundamental role of the body and the human motor system in one of the most specific human experiences: aesthetic experience.
13.00 – 14.30
14.30 – 15.30
TAYLOR JAMES – DAVID WORTLEY
Creativity and Machines: How AI will change the way we create.
It won’t have escaped most peoples’ attention that a wave of automation is threatening jobs all over the world, but most seem to think that the jobs deemed creative are the safest ones. However, with the recent progression of Deep-Learning and Neural Networks computers are able to do things that even as recent as 3 years ago were thought to be decades away. Dave will be taking a futurist approach to this talk, looking at what has developed recently, what is coming soon and how this will fundamentally affect the way that everyone works in the creative industry.
15.30 – 16.30
FStorm gives power to freelancers
Johannes will talk about the reason why he got to where he is today in a pretty short period of time (mainly thanks to the unbiased GPU renderers). He started out with Octane, and later got very involved in the development of FStorm Render. Now FStorm is the only renderer he uses and thus he will share his views on it and why he thinks it’s so powerful for a freelancer like him.
His life certainly changed when he started trying FStorm on a serious level, and he believes some of you may experience the same. Other than that he’ll also go through his workflow both internal and towards clients.
16.30 – 17.00
17.00 – 18.00
ITOO SOFTWARE – PAUL ROBERTS
What stands behind a software’s development
Developers must choose what to develop. There are infinite possibilities from which we select a handful for each release. How do we decide? What are the limitations? The life cycle of software products is truly an artist vs. machine story. At the most fundamental level, computers are nothing but a collection of ones and zeros. Raw and untamed, they present a limitless landscape from which we mine valuable ore, the tools that users need and love.
In this presentation we look at a typical development cycle. Taking the recent and upcoming releases as examples, we’ll go behind the scenes to look at iToo Software’s development team and philosophy.
18.00 – 19.00
RECENT SPACES – ALEX YORK AND IAIN BANKS
Approaches, tips and techniques for image making
Alex and Iain, co-founders of London-based architectural & design visualisation studio Recent Spaces, will be running through some of their key projects from the last couple of years, including a unique set of visuals that required some special techniques to achieve, and revealing the workflow methods they’ve developed and refined.
SOA ACADEMY AND CHAOS GROUP
Happy Hour Party
To celebrate Corona Renderer’s acquisition, our main sponsor Chaos Group will offer a happy hour party at the AcademyDay#8 to all the attendees!
The party will take place on Friday October 6th, 2017 from 8 pm at the Double Tree Hilton Hotel (the AcademyDay#8 venue).
SATURDAY, OCTOBER 7TH, 2017
9.00 – 9.30
9.30 – 10.30
DABARTI – TOMASZ WYSZOLMIRSKI
GPU rendering in production
Tomasz will explain how Dabarti’s team utilizes GPUs for their daily work alongside of internal tools and advanced workflows based on their recent creations.
10.30 – 11.30
EPIC GAMES – CHRIS MURRAY
Thinking like a game developer: What I had to relearn and what I didn’t to use a game engine.
Do you want to add game engines to your toolkit but aren’t sure what you’re getting yourself into? Then this class is for you. In this session you’ll hear from a 20-year 3ds Max expert about his transition from the rendered world to the real time world. You’ll hear about how to make sure your data is relevant to the context of a realtime environment. This class will explore the path one usually unknowingly embarks on and will help provide direction as to where you should be spending your time, and where you shouldn’t, to make your projects successful.
11.30 – 12.00
12.00 – 13.00
SINI SOFTWARE – SIMON DONAGHY AND NIGEL HUNT
From Maxscript, Plugins to full 3ds Max Automation (And everything inbetween)
Nigel and Simon’s talk will discuss the importance of learning Maxscript and Python to enhance your ability to stay competitive. They will reveal how software automation of mundane tasks are a positive benefit to all artists as well as offering their view on how AI integration will set new benchmarks in workflow and practices.
13.00 – 14.30
14.30 – 15.30
JAKUB ČECH FOR CORONA RENDERER
From Teapot to Artpiece
An extensive behind the scenes and deep technical information about Jakub’s story from teapot to artpiece including detailed talk about Beautiful Computer Generated Images series and talk about understanding everyone’s own taste to pave a unique path.
15.30 – 16.30
GOOGLE – ALEXANDER MORDVINTSEV
Art of Deep Neural Nets
Alexander is going to make an overview of recent advances in Machine Learning with focus on creative applications of Deep Neural Networks.
16.30 – 17.00
17.00 – 18.00
18.00 – 18.30
SOA ACADEMY AND RONEN BEKERMAN ARCHITECTURAL VISUALIZATION BLOG
Award ceremony for the first Academy ArchViz Awards.