The Architectural Visualization Event
October 3rd / 4th / 5th 2019, Mogliano V. Italy
Time to celebrate!
Isn’t it amazing how time flies? Would you believe the best archviz event in the industry is already celebrating its tenth birthday, and with so many successes behind us, we’ve got a lot to celebrate!
That’s why this year will bring all new activities, a big party in a secret location, incredible networking opportunities and of course, a fantastic line-up of speakers. Don’t miss our anniversary event and get yourtickets. Be quick!
Unreal Engine is a high-performance software development suite, created by Epic Games, that brings real-time, high-fidelity fully interactive experiences to PC, console, mobile and virtual reality (VR) platforms. Used by many of the world’s leading entertainment software developers and publishers, Unreal Engine is also an integral part of many enterprise sectors.
Industries such as automotive, architecture, film & visual FX, science, aerospace, marketing and education all use real-time technology within their pipeline to design, visualise and create immersive user experiences.
The Unreal Engine enterprise team supports and nurtures vertical markets that make use of real-time technology within their processes.
The event will take place at the Double Tree by Hilton – Venice North.
The event is sold out but given the high demand, we decided to add 50 extra tickets to give everybody the opportunity to join us and celebrate our big milestone.
The ticket is valid to access the two-day event on October 4 – 5.
Tickets for the workshops on October 3 are available by clicking on the button below.
This year we picked our speakers with a different approach.
We defined a list of topics, and then we looked for the best companies around the world to talk about them.
The following schedule can be subjected to changes.
FRIDAY: 9.00 – 10.00
Epic Games’ Keynote
FRIDAY: 10.00 – 10.30
High-end realtime visualization and VR
Helsinki – the virtual capital is an interactive city that can be explored and visited in VR, created by the virtual reality studio ZOAN. In this talk the CEO of ZOAN, Miikka Rosendahl, will shed light on the development journey and the use cases of the virtual capital.
FRIDAY: 10.30 – 11.15
Artistic approach to ArchViz Story-telling
MARTIN VAN LAACK & JOHANNES KÖNIG
Bloomrealities & Bloomimages
We (all) love art, be that as a mere recipient visiting an exhibit, using it as a prop for a client project, collaborating with artists over images, coming up with our own creative projects or just as an inspiration. Art describes the results of human activity, based on knowledge, practice, reception, imagination and intuition that are usually not (primarily) defined by their functions.
Unfortunately, many people understand ArchVIZ as a mere technical service to market shiny new real estate projects. But whereas conventional building design has to correspond to the function and usability of architecture, virtual location design can be freed of those and other constraints and allows to focus on the character and poetics of a space, its aesthetics and its narrative.
FRIDAY: 11.15 – 12.00
Top-level high-resolution photogrammetry and texture making
Photo-realism is not only an option in the computer graphics industry nowadays but a requirement to create immersive experiences and making stories more believable than what they used to be in the past. But it doesn’t come for free, there’s a series of things that need to be done correctly in order to accomplish truly realistic imagery. Shaders play an important role in achieving this, because they are the most important thing when it comes to the interaction between lighting and 3D models and how close they look to reality at the end. Sebastian Zapata will show what are the latest developments and results of their new scanning techniques at Friendly Shade and how they will impact the way our renderings will be closer than ever to reality.
FRIDAY: 12.00 – 12.45
FRIDAY: 13.00 – 14.30
Next generation tools for architectural visualization storytelling
The promise of real-time ray tracing has been talked about for decades. Rendering photorealistic images and the math behind it are highly intensive computing processes that require large amounts of hardware and energy. With the advent of NVIDIA’s RTX technology, a dramatic paradigm shift is coming, and the days of “waiting for it to render” are numbered. We need to be prepared for this change while continuing to tell great stories for our clients. Let’s look at how far we can push the current hardware accessible to today’s artists, while creating the compelling visuals that will drive the stories of tomorrow.
FRIDAY: 14.30 – 15.15
Archviz workflow applied to commercials and exhibitions
The story of artistry and the science of progress in the visual field has always been fraught with misunderstanding. From the beginnings of artistic photography in the late 19th century to the invention of virtual drawing, the gadgets perceived control of the creative process has always been assumed until proven otherwise.
For example, the story of photography could easily be juxtaposed with the progress of computer based visualisation. At first the creators are technicians as the tools are learnt and over time they are mastered. The tools are created or modified to attain certain aesthetic goals until the humans take back control of the image/narrative/immersion.
Architecture has been illustrated for centuries using hand, eye and pencil. The age old techniques of the golden mean, rules of thirds, mathematical perspective generation etc influenced architectural photography and these in turn produced many of the rules we see in today’s 3d generated outcomes. How have these age old prisms formed the focus of today’s visualization? What can we learn and how we do step outside the box when now our perception is completely inside the box?
Not simply storytelling, architectural Visualisation is also about space, time and geometry. How does the interpretation of both the medium of construction and the medium of delivery influence the outcome? Australia’s 2010 Venice Biennale of Architecture exhibition’s research into this dialog helped form the style and direction of FloodSlicer’s multi disciplinery approach. This talk will investigate how the lessons learnt from one form of expression can be harnessed in the commercial world.
FRIDAY: 15.15 – 16.00
FRIDAY: 16.00 – 16.30
Business and company organization in Archviz
Hayes Davidson is 30 this year and we have so much to celebrate!
We would like to describe how we are growing and evolving as an Employee Owned studio where the whole team have a share in our future. We are building on the legacy left to us by Alan Davidson, a leading pioneer in our industry. We will tell the story of the past, the present and offer a glimpse into the future of our studio.
FRIDAY: 16.30 – 17.15
Building a Creative Future with Artificial Intelligence
This talk is a much needed exploration of the subject of collaboration between humans and AI, with a focus on how we fit in it as artists and how we can make sure to always be aware of the value of our work. This session will break down into 3 categories all full of fascinating examples and unconventional ideas on potential applications for AI in production: AI in Content Creation, AI at Runtime and AI as a Creative Partner.
If we are to build an expressive and empowering future, everyone not only deserves, but needs to be part of this conversation today. Building a part that future first hand, Promethean AI CEO and Founder Andrew Maximov is excited to share the insights he and his team have found.
SATURDAY: 10.00 – 10.45
Logic & Wonder
After 20 years of working in collaboration with some of the greatest names in design and architecture I’m delighted to be invited to join you at ADX and to share with you some thoughts on what I’ve learnt. Including the exploration and development of new and old methods to illustrate and communicate space and architecture across a wide range of media. Both physical and digital, with the models we make in our workshop, and the alternative realities we produce with technology.
SATURDAY: 10.45 – 11.30
SATURDAY: 11.30 – 12.00
Visual Narratives In Property Marketing
As a studio that has specialized in property marketing for the past 25 years, we’re in the business of making people fall in love with places. Most often these places exist as concepts and ideas in the minds of architects, urban planners, designers and developers. Our role is to facilitate a dialogue between them and their audiences, where architecture becomes the setting for tales that connect, fascinate and move people. This talk will delve into how Neoscape leverages storytelling techniques to craft visual narratives for projects around the world.
SATURDAY: 12.00 – 12.45
A short film premiere “CGI: An Artistic Medium”
A partnership with world renowned architect Amal Halafi, The Beldi Project required giving life to spaces where CGI has been prioritized before photography. As a result, there has been an Art Exhibition and Short Film created with strong beliefs in CGI. The film conveys a story of creative collaboration between architect Amal Hanafi and CGI artist Jakub Cech that led to an Art Exhibition of CGI images. Film portrays general process and efforts behind CGI while striving to bring general knowledge and recognition of CGI as an Art form for broad audience.
Story spans across multiple locations in Slovakia and Rio De Janeiro. Filmed by UK duo Raspberry & Jam and live Orchestra scores by Tomas Koppl.
FRIDAY: 12.45 – 13.15
FRIDAY: 13.15 – 14.45
PETER GUTHRIE & HENRY GOSS
The apparent dichotomy of maintaining quality whilst increasing commercial viability when scaling presents many challenges to the aspiring architectural visualisation business. We plan to describe our approach to this over the past five years and illustrate how if dealt with correctly, with the right long term philosophy, scale and profitability can in fact assist quality and rather than hinder it.
SATURDAY: 14.45 – 15.30
Virtual and Augmented Reality for Real-time Design Exploration
VR and AR can serve many purposes — for visualization, yes, but also for designing in real-time with a complete understanding of how users will operate in a space. In this session, Alex Coulombe of Agile Lens will present case studies demonstrating some of the ways to use Unreal Engine to create highly specific design solutions and better communicate design intent.
SATURDAY: 15.30 – 16.15
SATURDAY: 16.15 – 16.45
SATURDAY: 16.45 – 17.45
Double Tree by Hilton Venice North ****
The AcademyDays#10 will be hosted in the conference hall at the DoubleTree by Hilton Hotel in Mogliano Veneto, which is situated 15 minutes from Venice – Mestre.
Prices (the hotel is fully booked)
Single room – € 104.50/day w/Breakfast
Double room – € 121.00/day w/Breakfast
1-night booking – 5% discount
2-night booking – 10% discount
3-night booking – 15% discount
Single room – € 80.00/day
For any additional person in the room – € 25.00/day
Single room – between € 65.00 and € 75.00/day
Double room – € 85.00/day